Now I love Instagram as much as the next Millennial, but let’s be honest: enough with monotonous fashion blogs. New accounts crop up daily, and they’re starting to feel a bit tired — like the glossy magazines of fashion’s past. Which isn’t bad, necessarily, but social media was supposed to be different. Was supposed to connect us, not incite envy. (Otherwise, how is it different from Vogue?)
Xavier focuses on brands with an honest chance of showing up in readers’ closets — Forever 21, Zara and H&M — addressing the two biggest issues in fashion blogging: that many readers can’t afford the products they’re shown and, even if they could, they can’t find high end brands in small town America. Xavier has created a fashion destination for the every girl, quietly disrupting the most exclusive industry in the world.