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Brittany Xavier

Founder, Thrifts and Threads

Now I love Instagram as much as the next Millennial, but let’s be honest: enough with monotonous fashion blogs. New accounts crop up daily, and they’re starting to feel a bit tired — like the glossy magazines of fashion’s past. Which isn’t bad, necessarilybut social media was supposed to be different. Was supposed to connect us, not incite envy. (Otherwise, how is it different from Vogue?)

So, Brittany Xavier did something differently when founding her fashion blog, Thrifts and Threads: feature only attainable products. (Shirts, for example, in the $20-40 range.)

Xavier focuses on brands with an honest chance of showing up in readers’ closets — Forever 21, Zara and H&M — addressing the two biggest issues in fashion blogging: that many readers can’t afford the products they’re shown and, even if they could, they can’t find high end brands in small town America. Xavier has created a fashion destination for the every girl, quietly disrupting the most exclusive industry in the world.

This fashion blogger only posts what her readers can buy.

Brittany Xavier - Thrifts and Threads

“I WAS REALLY EXCITED when fashion blogs became popular,” Xavier explains. “But to be honest, it was disappointing. Most of the stuff was incredibly designer — nothing I could afford to wear on an everyday basis.”

Because social media — the revolution to give every creator a voice — has, in a way, failed fashion. It has continued to focus on the same high end lifestyle found in Vogue or Harper’s, ignoring that most people can’t afford ‘em. Especially young women on platforms like Instagram or SnapChat. 

“Fashion is supposed to make you feel good,” Xavier continues. “Like the best version of yourself. But when you’re constantly shown images of beautiful things you can never afford, well, it’s hard not to let that bring you down.”

She’s right: for decades, fashion has fed on a “aspirational” combination of photoshop, models and unattainability. Social media was our chance to disrupt this cycle — to buck glossy eye porn for real women with genuine style. But in an effort to mimic the look and feel of print publishing, fashion missed out.

For fashion, social media was a chance to start over

I was really excited when fashion blogs became popular. But to be honest, it was disappointing.”
Brittany Xavier - Thrifts and Threads
When you’re constantly shown images of beautiful things you can never afford, well, it’s hard not to let that bring you down.”

XAVIER BUILT THRIFTS AND THREADS to be a positive experience for her readers, posting attainable items found in stores across the country. She has attracted a loyal following of college students and everyday women who want to actually buy products they’re shown online. (Or style the same jeans every day.)

“It’s tough to walk the walk when brands are offering you the most expensive designer products for free,” she admits. “There’s temptation. But if I wouldn’t buy something for myself — with my own money — how can I rationalize posting it? A $700 dress, while beautiful, doesn’t feel natural to me… and I doubt it feels natural to most women.”

This means Xavier has had to accept a smaller number of readers and advertisers, and that’s okay.

“There are a lot of people who wouldn’t follow me,” she confides. “Brands that won’t want to advertise with me. Which isn’t to knock anyone, but that super high end space is not what I’m about. I would rather my readers be able to go out and buy the exact outfit they see on my site.”

The Solution: Approachable Fashion

Brittany Xavier - Thrifts and Threads

HIT FOLLOW.

“I think there’s room for all sorts of fashion blogs to exist, and I would never want to attack someone creative life source. But I do think it’s important that we as women make room for affordable fashion. That’s why my blog is inspirational, not aspirational.”

Because, honestly, who wants to see a perfectly airbrushed version of someone’s unattainable life? That’s why we have Beyoncé.

Visit Thrifts and Threads to experience the disruption.

So, what can you do?

My blog is inspirational, not aspirational.”

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