HERE’S WHAT BOTHERS MICHELLE PHAN: when creatives start out, they need money — money to film, edit and produce content. It doesn’t matter if you’re a burgeoning YouTube star or an avid blogger; you need resources, and they’re expensive. It’s not uncommon for content creators to sign away part of their brand in exchange for access to these tools, part of a creator-unfair system that’s devastatingly behind the times.
Enter Phan, entrepreneur, beauty creator and shimmering unicorn of a human.
She opened ipsy Open Studios (ipsy OS) in 2015 to address this problem, providing content creators with cameras, studio space, mentorship and more. For free. The best part? No contracts and no strings attached, enabling creators to retain 100% control of their content. And while it’s currently geared toward beauty influencers, ipsy OS already has more than 10,000 members and counting.