It’s hard to say anything new about We Wore What’s Danielle Bernstein. The 24-year-old fashion blogger engages 1.5M Instagram followers daily, with a media presence that extends to Harper’s Bazaar, Teen Vogue and the New York Times. What we can say is that while, yes, she’s an industry darling, Bernstein doesn’t hold back when discussing the media.
“Print will eventually die,” she says in a way both frank and inviting. “[Because] blogging has completely disrupted it… Advertisers realized they could use bloggers to reach really targeted, specific demographics, and readers craved the chance to connect with someone real.”
But when Bernstein founded WWW at the age of 19 — then a sophomore at the Fashion Institute of Technology (FIT) — professional bloggers didn’t exist. They didn’t make millions, sit front row at New York Fashion Week or rival Hollywood actors in terms of celebrity. Hell, Instagram was barely out of the womb.
It’s fair to say Bernstein has seen it all — has watched the Wild West transform into a regulated business with competition and rules. Here are 6 things you wish you knew about her journey: