Is anyone else experiencing social media fatigue? Sure, I still check Adriana Lima’s Instagram daily. But the pressure to post double tap-worthy pics of my own? It’s stressful, sometimes preventing me from posting at all. Greg Lutze (left) and Joel Flory became aware of this trend after creating their popular photo editing app, VSCO.
As artists, the pair worried such data-chasing would hinder creativity and encourage “low hanging posts,” like food porn. And as humans, they feared it might lead to judgement and even bullying. That’s why they decided to create their own platform without comments or likes — the world’s first metric-free social, where a user’s value lies in more than a digit.